Throughout my career, I have worked on global campaigns, APAC projects and some start-up brands. As an art based associate creative director, I have a passion for building brand experience, highly-polished user interface and integrated campaigns. Aside from winning pitches and awards, currently for the first time I’m trying to conquer all Hong Kong trails, growing an interest in baking from my pastry chef wife and yet still burning the kitchen.

Born and raised in Indonesia, for the last 12 years, I have worked in 3 big cities in Asia, made friends across 3 different countries. Upon graduating, I took a chance working in Wunderman Singapore that brought me into digital creative industry.

Now, I’m part of OpenX creative team; a team of Ogilvy experts who works fluidly across offices and regions around the world for the Coca-Cola Company. For the last 12 years, I’m fortunate enough to work on brands as diverse as Coca-cola, Sprite, Fanta, Colgate, Microsoft, Huawei, Alibaba, Shangri-La, ASUS, adidas, Pantene, Gillette, Schick, Kotex, Treasury Wine Estate, and many more.

In 2021, I was part of the creative team for Pizza Hut x Ikea "SÄVA" and Vogue Taiwan "UNI-FORM" that recently won numerous awards including Cannes Lions, D&AD, OneShow, London International Award, Clio, Effie APAC, Spikes Asia and MARKies. Also in 2021, I’m one of the top 10 Hong Kong most awarded creative and also judged for MAD Stars South Korea. I was also one of the speaker at Spikes Asia x Campaign virtual event ‘Upskill it to kill it’ how we all have to keep learning, adapting, and growing in our creative careers.