Idea

The world’s first gender-neutral school uniform launches in Taiwan. Angus Chiang, Conde Nast, and Ogilvy unveil "Project UNI-FORM" during Taipei Fashion Week.

Background

Have you ever stopped to consider: Aren’t uniforms that distinguish between boys and girls a form of gender restriction? At school, girls are required to wear skirts, and boys are required to wear pants. But in 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools.

Creative Idea

The First-ever Gender-neutral Uniform Project UNI-FORM Garments are not intrinsically gender-specific. Who says boys can’t wear skirts? In Project UNI-FORM, we asked fashion designer Angus Chiang to design a line of uniforms for girls and boys alike, with design choices that students can freely mix and reshape however they want. Regardless of gender, body type or habits, everyone can reshape the uniforms with zippers and drawstrings, however they feel most comfortable: If you like, pull a zipper and turn your shirt into a dress. We designed a line of uniforms that everyone feels at ease wearing, in the hope that everyone respects everyone else’s choices and appearance.


Case Study

2021 Cannes Lions 1x Silver, 1x Bronze, 2x Shortlist

2021 Cannes Lions 1x Silver, 1x Bronze, 2x Shortlist

2021 D&AD 1x Graphite, 3x Wood, 4x Shortlist

2021 D&AD 1x Graphite, 3x Wood, 4x Shortlist

2021 OneShow 1x Bronze, 1x Merit

2021 OneShow 1x Bronze, 1x Merit



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