Idea
Introducing Säva - a flat-pack table inspired by the ‘pizza savers’ found in every pizza box – only available to a lucky few who purchased the new pizza.
Background
The Pizza Hut X IKEA meatball pizza is an epic collaboration – featuring IKEA’s iconic meatballs as a topping. Our task was to launch the new pizza, get tongues wagging online and drive sales.
Execution
The campaign launched with a lighthearted film clip on Facebook and Instagram that featured a Swedish designer talking about the SÄVA table and revealing the Pizza Hut X IKEA meatball pizza. In-store posters and digital banners also drove sales. To be one hundred percent on brand, the special edition pizza-themed piece of furniture comes flat-packed inside its own giant pizza box packaging.
Case Study
