Idea
This is no ordinary flag. It is a flag that unites the planet. It spans cultures. It transcends sports. It connects countries. It travels the world. It brings everyone together. And represents a world of support together as one. It has thousands of parts, but there are no separate pieces. It is One Flag. Made by One Thread. Personalized by the people – in support of Tokyo 2020+1.
Background
The 2020+1 was an Olympics like no other. The Tokyo 2020+1 Olympic Games had no roaring crowds, celebrations, or physical bond between the people and Olympians. Our target audience were not watching the Olympics on TV. They’re watching highlights on social, following specific athletes, and looking for behind-the-scenes content.
This was where AliExpress came in. As a world-leading tech platform, we saw this as an opportunity for us to come together with the other Olympics partners to deliver the message of "Stronger Together” in a new and innovative way.
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