Idea
Big On Performance. Compact in Size. The mighty Zenfone 8 packs superb performance into a compact easy-to-handle package, combining effortless operation with perfect pocketability.
Background
As the smartphone becomes an essential everyday tool, vs a novel technology, it matters more to people that it is well designed and fits into their needs, than the small perceived differences between specs. Without sacrificing any of the performance consumers have come to expect from a flagship smartphone, Zenfone 8 is designed around human benefits, by being compact enough to fit seamlessly into your everyday life
Execution
We work with Nandi Bushell, an internet sensation of 2020 and beyond. A 10 year old drumming sensation, she is the definition of big performance, compact size. We will make her the star of a slick, high tech product film that smashes industry standards. Nandi’s powerful and never-ending drumming performance symbolizes the infinite power of the Zenfone 8. Big on performance. Compact in size.
Product film 60”
