Idea
When your quest to ‘nail’ adulting gets too much, don't let mental heat get the better of you. With a zesty dose of invigorating refreshment you can rethink your game plan. Carpe Sprite Lemon+! Heat Happens, Think Zesty.
Challenge
MENTAL HEAT - When all these different demands and pressures from working and studying collide, the result is moments of mind overload that we call “mental heat.”
Insight
A teen yesterday, an adult today. Young adults are not 100% equipped to deal with adulthood. Yet the stakes are high and the pressure is on. The fantasy of early success and a stressful, uncertain reality.
Film 30”
Social Media Contents
Our digital bites are short-form 15-second and 6-second films that showcase our target market drinking Lemon+ to beat their mental heat during various occasions.
Film 15”
OOH/KV Idea
Every can or bottle of Sprite Lemon+ contains the drink equivalent of a pep talk. The zesty lemon flavour give you just enough of a kick to jolt you out of the paralysis-inducing mental heat that adulting sometimes brings.
