Idea

WhatTheFanta invites you to go on a fabulous flavour hunt, with a fabulous (yet fictional) cooking show legend, to uncover the new mysterious flavours of Fanta.

Background

Fanta has announced its new #WhatTheFanta product today - a limited-edition release of a new purple-coloured mystery flavour. #WhatTheFanta brings together everything Fanta does best – disrupting the category by entertaining its growing fanbase whilst bringing innovative new flavours to market in exciting new ways to recruit new fans.

The Story

This year #WhatTheFanta takes people on an entertaining, hilarious and slightly twisted journey to guess the indulgent new #WhatTheFanta flavours by pitting them against a truly unique new character, Gloria – the quirky and glamorous host of her cooking show ‘The Fabulous Flavour Hunt’. Fans can try their luck at guessing by unpicking the clues revealed in each episode of The Fabulous Flavour Hunt, unlocked by scanning the QR code on packs, as well as the hints that will be dropped on social media.