Idea
Quirky animal portraiture was the key to realizing our creative idea. Each specially selected animal had to appear with an open mouth, so we could then composite in their smiling teeth. It was important that each animal was framed facing the camera, to mimic a real-life snapshot, helping to bring alive each subject in a playful, celebratory manner.
Background
Colgate is committed to finding a sustainable way to do business. With the new Smile for Good toothpaste being launched, the recyclable packaging technology is being rolled out across the world.
This creative work is designed to show how the sustainable solution will do benefit for the marine lives even when we finish using the product, and all sea creatures will smile.
